The Principles of Public Relations

posted in: English Blog | 0

Before discussing the principles of public relations, we must answer the question: “What is PR?” Among the variety of definitions that have risen over the years, we’ll take the liberty of quoting Edward Bernays: “The expression ‘public relations’ has three … Continued

Have you heard of storytelling?

posted in: English Blog | 0

  Storytelling is no more than the art of telling stories. All businesses and companies, even the smallest, have stories to tell. These recounts can inspire many clients, and can therefore be key in forming a close relationship between a … Continued

I really had to write this post… Don’t be afraid of blogs

posted in: English Blog | 0

Ask yourself a question. Are you one of those marketing/sales managers who think that blogging is for journalist wannabes or technology experts? Even worse, would you like a blogger to write about your product to position your brand among her … Continued

English Blog archivos - Signalis Group