The Signalis’ B2B Marketing Blog
Our blog gives you access to the latest trends in B2B marketing, as well as ideas on how to apply it in Latin America. Jump right in!
New Social Media Marketing Coordinator and Web Development Manager
March 3rd, 2021. Coconut Creek, FL. Signalis Group, an inbound marketing agency specialized in B2B industries in Latin America, announced that Andrea Ospina had joined the company as its...
Social Media Marketing for B2B, the Latin American Case
In B2B, social media marketing is becoming increasingly important to connect with Latin American consumers. In the last few years, the region has gotten far in making the shift from...
Signalis Group Team Continues Growing With the Arrival of Its New CFO
Signalis Group is pleased to announce the addition of Luisa Moreno to the team, who will be in charge of the financial department, as the Chief Financial Officer. Luisa holds a Bachelor’s...
3 Key Elements of a Solid Latin American Marketing Strategy
For B2B brands, defining a Latin American marketing strategy is not always easy. Sales cycles are long, purchase decisions are carefully considered, and prospects need careful nurturing...
Technical Translation and Inbound Marketing
B2B corporations face many difficult challenges when implementing an international marketing strategy. One of them is creating effective content in a new language that successfully...
Marketing Through the Coronavirus, a Valid Strategy
Should my company continue marketing through the Coronavirus crisis? This is a valid question as the COVID-19 continues its global grip. We want to share some thoughts on the importance of...
Content Marketing, Why Is It Important for Brands?
Do you want to build a rock-solid relationship with your prospects (to later turn them into customers) and customers (to later turn them into promoters of your brand)? Then, the production...
7 Digital Marketing Trends for 2018
Content is the gasoline to every desired, planned and implemented strategy in digital marketing. It can be key in getting to know our audience and in understanding their preferences in...
The Principles of Public Relations
Row of serious business people attending seminar Before discussing the principles of public relations, we must answer the question: “What is PR?” Among the variety of definitions that have...