Signalis’ B2B Marketing Blog

Technical Translations: 5 Key Issues to Avoid

Technical Translations: 5 Key Issues to Avoid

We know the story: you, as the marketing manager of a B2B company, have been told that it’s time to enter the Latin market. So, it’s time to translate your collateral materials, customer stories, whitepapers, press releases, and more. You have two options: ask your...

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Social Media Marketing for B2B, the Latin American Case

Social Media Marketing for B2B, the Latin American Case

In B2B, social media marketing is becoming increasingly important to connect with Latin American consumers. In the last few years, the region has gotten far in making the shift from traditional media to digital media.  Although this shift happened before in other...

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