{"id":9952,"date":"2020-04-14T17:04:29","date_gmt":"2020-04-14T17:04:29","guid":{"rendered":"https:\/\/pymesgodigital.com\/?p=9952"},"modified":"2020-04-14T17:04:29","modified_gmt":"2020-04-14T17:04:29","slug":"sabes-las-claves-de-un-storytelling-ideal","status":"publish","type":"post","link":"https:\/\/signalisgroup.com\/latam\/sabes-las-claves-de-un-storytelling-ideal\/","title":{"rendered":"\u00bfSabes las claves de un storytelling ideal?"},"content":{"rendered":"<p>[vc_row ct_row_stretch=\u00bb\u00bb][vc_column][vc_column_text]El storytelling no es m\u00e1s que el arte de contar historias. Todos los negocios y empresas, por m\u00e1s peque\u00f1as que sean, tienen sus relatos por contar. Estas memorias pueden inspirar a muchos clientes y pueden ser la clave para entablar una relaci\u00f3n estrecha entre una compa\u00f1\u00eda y sus usuarios. Aqu\u00ed te contaremos las claves para un storytelling ideal.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9958 size-full\" src=\"https:\/\/pymesgodigital.com\/wp-content\/uploads\/Sabes-las-claves-para-un-storytelling-ideal.jpg\" alt=\"Sabes-las-claves-para-un-storytelling-ideal\" width=\"900\" height=\"544\" \/><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Ahora bien, el storytelling siempre ha sido una t\u00e9cnica muy utilizada en las estrategias de marketing tradicional. Pero ahora que vivimos en la era digital, podemos adaptar este tipo de herramientas para ayudar a tener una conexi\u00f3n directa y emocional entre marca y seguidores. En este escenario la confianza y la lealtad se vuelven valores fundamentales de \u00e9sta relaci\u00f3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Una historia bien contada puede generar grandes sentimientos para el cliente potencial que lee tu art\u00edculo y adem\u00e1s son f\u00e1ciles de recordar. Los relatos sobre c\u00f3mo fue el comienzo de la empresa, las dificultades durante el camino, la evoluci\u00f3n y crecimiento de alg\u00fan producto son un gran insumo para comenzar a cautivar a tu audiencia a trav\u00e9s de esta herramienta creativa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En este punto nos surge una pregunta: \u00bfC\u00f3mo involucro el storytelling en mi estrategia de marketing digital?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hoy en d\u00eda tenemos muchas aplicaciones y plataformas <a href=\"https:\/\/agencia.best\/blog\/transmedia-y-storytelling\">transmedia<\/a> que nos permiten realizar este ejercicio de manera m\u00e1s creativa. Las redes sociales son un complemento ideal en este tema. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A trav\u00e9s de Facebook construimos contenidos por medio de videos, con Twitter tenemos la posibilidad de crear miles de hilos de conversaciones y con Instagram podemos interactuar en vivo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Estas redes no s\u00f3lo nos permitir\u00e1n distribuir nuestras historias, sino que adicionalmente nos ayudar\u00e1n a obtener m\u00e1s usuarios (prospectos), conocer qu\u00e9 piensan, qu\u00e9 les gusta y finalmente conectarnos con ellos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si vemos las campa\u00f1as de marketing actuales, el sentimiento es algo que nunca pasa de moda. Los ejemplos los vemos en compa\u00f1\u00edas grandes B2B como <a href=\"https:\/\/www.intel.la\/content\/www\/xl\/es\/homepage.html\">Intel<\/a>,\u00a0<a href=\"https:\/\/www.schneider-electric.com.co\/es\/\">Schneider Electric<\/a> o <a href=\"https:\/\/www.ge.com\/\">GE<\/a>, quienes siempre buscan historias para mantener activas sus audiencias. <\/span><\/p>\n<p><b>Claves para un storytelling ideal<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Cuando contamos un relato no sabemos c\u00f3mo ser\u00e1 la respuesta de nuestro p\u00fablico, sin embargo hay algunas t\u00e1cticas con las que se puede cautivar su atenci\u00f3n.<\/span><\/p>\n<p><b>La emoci\u00f3n: <\/b><span style=\"font-weight: 400;\">Convivimos todos los d\u00edas entre seres humanos y estos se mueven a trav\u00e9s de emociones y sentimientos. \u00a0A trav\u00e9s de una comedia o un drama se pueden generar elementos que mantengan viva la conexi\u00f3n.<\/span><\/p>\n<p><b>Mensajes claros<\/b><span style=\"font-weight: 400;\">: Lo simple siempre ser\u00e1 lo eficaz. No nos llenemos de historias complejas, un relato con mensajes sencillos y diferenciables hace que \u00e9ste viaje sea m\u00e1s atractivo.<\/span><\/p>\n<p><b>Interacci\u00f3n:<\/b><span style=\"font-weight: 400;\"> El usuario es capaz de sumergirse en la historia y adem\u00e1s participa de ella. Aqu\u00ed se conecta el mundo ficticio que contamos, con el real (en donde una persona lo comparte y da su opini\u00f3n)<\/span><\/p>\n<p><b>Tu usuario ideal: <\/b><span style=\"font-weight: 400;\">Recuerda siempre la premisa del tipo de usuario al que le vas a llegar y la acci\u00f3n que quieres que \u00e9ste realice (comprar un producto, inscribirse a un evento etc). Lo anterior ser\u00e1 tu gu\u00eda en todo el camino de creaci\u00f3n y producci\u00f3n de las historias adecuadas. <\/span>[:][\/vc_column_text][\/vc_column][\/vc_row][vc_row ct_row_stretch=\u00bb\u00bb el_class=\u00bbform-suscripcion-interno\u00bb css=\u00bb.vc_custom_1602774241175{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;}\u00bb][vc_column][ultimate_spacer height=\u00bb60&#8243;][vc_raw_html]JTNDc2NyaXB0JTIwdHlwZSUzRCUyMnRleHQlMkZqYXZhc2NyaXB0JTIyJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZjbGllbnRpZnkubmV0JTJGd2ViLW1hcmtldGluZyUyRndlYmZvcm1zJTJGc2NyaXB0JTJGMzUxNzMuanMlMjIlM0UlM0MlMkZzY3JpcHQlM0U=[\/vc_raw_html][ultimate_spacer height=\u00bb60&#8243;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row ct_row_stretch=\u00bb\u00bb][vc_column][vc_column_text]El storytelling no es m\u00e1s que el arte de contar historias. Todos los negocios y empresas, por m\u00e1s peque\u00f1as que sean, tienen sus relatos por contar. Estas memorias pueden inspirar a muchos clientes y pueden ser la clave para entablar una relaci\u00f3n estrecha entre una compa\u00f1\u00eda y sus usuarios. Aqu\u00ed te contaremos las claves [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":11107,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[38,65],"tags":[63,37,64],"class_list":["post-9952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-para-pymes","category-tendencias-de-marketing-digital","tag-marketing-b2b","tag-marketing-digital","tag-storytelling"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfSabes las claves de un storytelling ideal? - Signalis Group Latam<\/title>\n<meta name=\"description\" content=\"Las claves de un storytelling ideal no es m\u00e1s que el arte de contar historias. 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