Signalis’ B2B Marketing Blog
Access to the latest trends in B2B marketing, as well as ideas on how to apply it in Latin America. Jump right in!
3 Key Elements of a Solid Latin American Marketing Strategy
For B2B brands, defining a Latin American marketing strategy is not always easy. Sales cycles are long, purchase decisions are carefully considered, and prospects need careful nurturing...
Technical Translation and Inbound Marketing
B2B corporations face many difficult challenges when implementing an international marketing strategy. One of them is creating effective content in a new language that successfully...
Marketing Through the Coronavirus, a Valid Strategy
Should my company continue marketing through the Coronavirus crisis? This is a valid question as the COVID-19 continues its global grip. We want to share some thoughts on the importance of...
Content Marketing, Why Is It Important for Brands?
Do you want to build a rock-solid relationship with your prospects (to later turn them into customers) and customers (to later turn them into promoters of your brand)? Then, the production...
7 Digital Marketing Trends for 2018
Content is the gasoline to every desired, planned and implemented strategy in digital marketing. It can be key in getting to know our audience and in understanding their preferences in...
The Principles of Public Relations
Row of serious business people attending seminar Before discussing the principles of public relations, we must answer the question: “What is PR?” Among the variety of definitions that have...
Have you heard of storytelling?
Storytelling is no more than the art of telling stories. All businesses and companies, even the smallest, have stories to tell. These recounts can inspire many clients, and can therefore...
Graphic Design Trends For 2018
To start, it is necessary to define the meaning of the word “trend”. It can mean an idea, inclination or current that influences a specific population with the purpose of offering a...
Do You Know What Social Listening Is?
What is Social Media Listening? Social Media Listening is the art of listening. The process consists of identifying conversations, comments, opinions and tastes of followers, customers,...