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As an international marketing manager, you are often challenged by finding new high-quality leads in the new markets their company is opening. For example, let’s suppose you work for a company...
We know the story: you, as the marketing manager of a B2B company, have been told that it’s time to enter the Latin market. So, it’s time to translate your collateral materials, customer stories,...
In B2B, social media marketing is becoming increasingly important to connect with Latin American consumers. In the last few years, the region has gotten far in making the shift from traditional...
For B2B brands, defining a Latin American marketing strategy is not always easy. Sales cycles are long, purchase decisions are carefully considered, and prospects need careful nurturing before...
Should my company continue marketing through the Coronavirus crisis? This is a valid question as the COVID-19 continues its global grip. We want to share some thoughts on the importance of...
Hey, PR manager, we must tell you something: the communications and marketing world has changed forever. Your B2B brand has a new audience and is talking to groups of people who understand business...