Signalis’ B2B Marketing Blog
Access to the latest trends in B2B marketing, as well as ideas on how to apply it in Latin America. Jump right in!
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Inbound Marketing in Latin America, Key to Generate Leads [Assessment Included]
As an international marketing manager, you are often challenged by finding new high-quality leads in the new markets their company is opening. For example, let’s suppose you work for a company expanding into Latin America. Wouldn’t it be great to receive thousands of...
Technical Translations: 5 Key Issues to Avoid
We know the story: you, as the marketing manager of a B2B company, have been told that it’s time to enter the Latin market. So, it’s time to translate your collateral materials, customer stories, whitepapers, press releases, and more. You have two options: ask your...
New Social Media Marketing Coordinator and Web Development Manager
March 3rd, 2021. Coconut Creek, FL. Signalis Group, an inbound marketing agency specialized in B2B industries in Latin America, announced that Andrea Ospina had joined the company as its new Social Media Marketing Coordinator. At the same time, Ana María Suárez Pérez...
Social Media Marketing for B2B, the Latin American Case
In B2B, social media marketing is becoming increasingly important to connect with Latin American consumers. In the last few years, the region has gotten far in making the shift from traditional media to digital media. Although this shift happened before in other...
Signalis Group Team Continues Growing With the Arrival of Its New CFO
Signalis Group is pleased to announce the addition of Luisa Moreno to the team, who will be in charge of the financial department, as the Chief Financial Officer. Luisa holds a Bachelor’s degree in Business Administration with a specialization in international...
3 Key Elements of a Solid Latin American Marketing Strategy
For B2B brands, defining a Latin American marketing strategy is not always easy. Sales cycles are long, purchase decisions are carefully considered, and prospects need careful nurturing before buying. Applying these three critical elements that we’ll share with...
Technical Translation and Inbound Marketing
B2B corporations face many difficult challenges when implementing an international marketing strategy. One of them is creating effective content in a new language that successfully captures the attention of the target audience. But, an excellent strategy to overcome...
Marketing Through the Coronavirus, a Valid Strategy
Should my company continue marketing through the Coronavirus crisis? This is a valid question as the COVID-19 continues its global grip. We want to share some thoughts on the importance of maintaining your company’s communications with customers at a high level during...
Content Marketing, Why Is It Important for Brands?
Do you want to build a rock-solid relationship with your prospects (to later turn them into customers) and customers (to later turn them into promoters of your brand)? Then, the production of valuable and relevant content without directly mentioning or promoting your...