Signalis’ B2B Marketing Blog
Access to the latest trends in B2B marketing, as well as ideas on how to apply it in Latin America. Jump right in!
7 Digital Marketing Trends for 2018
Content is the gasoline to every desired, planned and implemented strategy in digital marketing. It can be key in getting to know our audience and in understanding their preferences in relation to the products and solutions that we offer. The transformation of digital...
The Principles of Public Relations
Row of serious business people attending seminar Before discussing the principles of public relations, we must answer the question: “What is PR?” Among the variety of definitions that have risen over the years, we’ll take the liberty of quoting Edward Bernays: “The...
Have you heard of storytelling?
Storytelling is no more than the art of telling stories. All businesses and companies, even the smallest, have stories to tell. These recounts can inspire many clients, and can therefore be key in forming a close relationship between a company and its consumers. This...
Graphic Design Trends For 2018
To start, it is necessary to define the meaning of the word “trend”. It can mean an idea, inclination or current that influences a specific population with the purpose of offering a direction for the development of innovative and functional products. When we talk...
Do You Know What Social Listening Is?
What is Social Media Listening? Social Media Listening is the art of listening. The process consists of identifying conversations, comments, opinions and tastes of followers, customers, competitors and leaders from different industries. Through these inputs, we can...
I really had to write this post… Don’t be afraid of blogs
Ask yourself a question. Are you one of those marketing/sales managers who think that blogging is for journalist wannabes or technology experts? Even worse, would you like a blogger to write about your product to position your brand among her circle of influence?...
B2B Public Relations: 5 Essential Tips
Hey, PR manager, we must tell you something: the communications and marketing world has changed forever. Your B2B brand has a new audience and is talking to groups of people who understand business differently. Having broken the ice, we wanted to share our five tips...
Some ideas for B2B Marketing
When markets become competitive marketing is the ultimate tool to highlight your company and build a name among its competitors. If your company operates in the B2B segment it’s important to understand the differences between traditional marketing techniques and...