It is no secret that the communications and marketing world has changed forever. Brands, even those in B2B markets, are speaking to new generations and to new groups of people that understand business in different ways than previous generations.
When talking about the digital presence of B2B companies in Latin America, the first thing to keep in mind is that we are in a region that, despite not having a lot of early adopters, when a trend rises, we … Continued
When markets become competitive marketing is the ultimate tool to highlight your company and build a name among its competitors. If your company operates in the B2B segment it’s important to understand the differences between traditional marketing techniques and … Continued